Advertising Campaign Design

 Running an integrated Ad campaign involves all or some of the following services.



An Example…

Sample campaign for launch of a new product or a store in new location


To create awareness about the new launch among target customers.

Media Planning

Offline: 60% of budget
Online: 40%of budget

  • Offline: Flyers about the launch, Traffic Pole Banners, Newspaper ads
  • Online: search engine ads, display ads in portals, landing page for ads with contact form, animated banners in your homepage
  • Campaign Duration: one month – 15 days pre-launch, Launch day campaign and 15 days post launch campaign

Ad Campaign Design

  • Concept and theme for the campaign
  • Artworks and variations for pre-launch, launch and post launch campaigns
  • Printing and production and artworks


  • Website / microsite updated with landing pages, animated banners and contact forms on Day 1 to day 31
  • Online ads deployed in portals and search engines from Day 3 to day 30
  • Outdoor Banners are installed in key locations- Day 5 to Day 25
  • Flyer distribution – from Day 12 to Day 19
  • Newspaper Ads on day 15 launch day and next day