Advertising Campaign Design

Running an integrated Ad campaign involves all or some of the following services.

An Example…

Sample campaign for launch of a new product or a store in new location

Objective

To create awareness about the new launch among target customers.

Media Planning

Offline: 60% of budget
Online: 40%of budget

Offline: Flyers about the launch, Traffic Pole Banners, Newspaper ads
Online: search engine ads, display ads in portals, landing page for ads with contact form, animated banners in your homepage
Campaign Duration: one month – 15 days pre-launch, Launch day campaign and 15 days post launch campaign

Ad Campaign Design

Concept and theme for the campaign
Artworks and variations for pre-launch, launch and post launch campaigns
Printing and production and artworks

Execution

Website / microsite updated with landing pages, animated banners and contact forms on Day 1 to day 31
Online ads deployed in portals and search engines from Day 3 to day 30
Outdoor Banners are installed in key locations- Day 5 to Day 25
Flyer distribution – from Day 12 to Day 19
Newspaper Ads on day 15 launch day and next day