Logo / Identity Design

“It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes.”
Paul Rand.

A logo is, in many ways the face of your company. A good logo should not be judged by how well it is designed, rather by how well it integrates itself with your company’s DNA. In a more practical sense, your logo should be easy to identify, remember and recall. It should evoke the set of emotions you want to be associated with in a customer’s mind.

The identity of your company, on the other hand, encompasses all the visual components that make up your brand. It includes your business cards, letterheads, stationery and other collateral that combine to leave a powerful and lasting impression about you at every step of your communication with your stakeholders.

In our logo and identity creation process, we often engage our clients in open discussions to understand the persona of the company they would like to project in the minds of their target audience. These inputs are then summarized as design guidelines and briefed to the design team—a more holistic and effective approach than playing with different fonts and colours using a trial and error method.

Whether you are a new company or an existing business, we can help you define / redefine your logo, identity and outlook in the following ways:

  • Design & Development of a brand new corporate identity including the logo
  • Design & Development of logos for specific products / services
  • Creation of taglines and slogans in sync with your identity
  • Incorporation of your identity in corporate stationery: Business cards, Envelopes, Letterheads, Letter pads and Scratch pads etc.

Identity Manual

Apart from creating / refreshing your identity, we can also develop identity manuals for your company. Since your corporate identity is sacred to your organization, it is important to protect trademarks and other intellectual property that belong to you.

An identity manual will list the guidelines for using various elements of your corporate identity. You can also have multiple brand identity manuals based on your needs.

An identity manual can be as simple or comprehensive as you want it to be. It generally includes specifications and user guidelines for:

  • Logos
  • Logotypes
  • Typography
  • Colour Schemes
  • Trademarks
  • Editorial Style Guide
  • Printing and reproduction guidelines for other media