Online marketing is not a new trend anymore. Today online advertising has become mandatory just like having a website. Both companies and consumers have become accustomed to online marketing.
Online marketing has technicalities and metrics of its own which is quite different from marketing through traditional media. It is no longer seen as a direct competitor to traditional media but it has become a complementary marketing channel. That’s why many of the offline ads now have website URL’s, QR Codes etc which links the offline campaign to the online campaign.
Often companies try to manage the online marketing activities on their own as it may seem simple in terms of their general operational mode (click, click, check, done!). But they often fail miserably only to realise it’s not their cup of tea after all. The rate of change in online marketing techniques is very high and unless you have a dedicated online marketing team, it will be quite hard to keep up with the changes and tweak the campaigns to get the desire results.
As communication designers, we at Element-D® have the technical expertise and marketing experience to manage your online marketing. We encourage our clients to focus on their core areas of expertise and leave the online marketing to us.