Social media is the claimed as the New Age Media. While there are so many statistics on Social media, we would like to share just one.
500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute. (Source: YouTube)
Did you know that?
May be you did know that, but have you thought about how can you leverage such high social media activity will help your business?
Social Media Advertising is what Search engine marketing was a decade ago. While it’s a fact SMA in its early stages, businesses around the world has realized that SMA is not a fad anymore and it is here to stay.
Just as SEM has its own techniques and metrics, SMA has brought in many new metrics and techniques that are even more accurate in reaching your target audience. Since Social Media is interactive, the demographic data shared by users gives a great leverage to Social media sites in terms of highly targeted advertising
Similar to SEM, SMA also has Pay Per Click (PPC) and Cost Per thousand impressions (CPM*).
For example Facebook Ads are placed as Sponsored Stories which display in the side of the user pages. YouTube has spaces for display banner ads and inline video ads. While Twitter has sponsored tweets, LinkedIn Ads are different.
With so many different formats of SMA, the benefits also differ according to the social network and the format used in them. Careful planning has to be done to choose the type of social network and the formats which will be the most effective.
We at Element-D® will manage your Social Media Advertising by