Social Media Advertising (SMA)

Social media is the claimed as the New Age Media. While there are so many statistics on Social media, we would like to share just one.

500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute. (Source: YouTube)

Did you know that?

May be you did know that, but have you thought about how can you leverage such high social media activity will help your business?

Social Media Advertising is what Search engine marketing was a decade ago. While it’s a fact SMA in its early stages, businesses around the world has realized that SMA is not a fad anymore and it is here to stay.

Just as SEM has its own techniques and metrics, SMA has brought in many new metrics and techniques that are even more accurate in reaching your target audience. Since Social Media is interactive, the demographic data shared by users gives a great leverage to Social media sites in terms of highly targeted advertising

Similar to SEM, SMA also has Pay Per Click (PPC) and Cost Per thousand impressions (CPM*).

However due to the varied nature of social media sites in terms of user interaction, content and demographics the, management of Social Media ads is different to almost each site.

For example Facebook Ads are placed as Sponsored Stories which display in the side of the user pages. YouTube has spaces for display banner ads and inline video ads. While Twitter has sponsored tweets, LinkedIn Ads are different.

With so many different formats of SMA, the benefits also differ according to the social network and the format used in them. Careful planning has to be done to choose the type of social network and the formats which will be the most effective.

We at Element-D® will manage your Social Media Advertising by 

  • Translating your business objectives to social media objectives
  • Choosing the right mix of social networks and the most appropriate formats
  • Recommending a cost effective SMA budget to meet your business goals
  • Creating and deploying your social media ads
  • Monitoring the performance of your social media ads
  • Optimizing your social media ads to get the most value out of them