One of the major advantages of online media marketing over traditional marketing is the measurability of your campaigns. While the effectiveness of your newspaper ad can only be estimated on certain assumptions, the effectiveness of your emailer or online display ad can be measured exactly.
Powerful tools like Google analytics will help in analyzing your website traffic, tracking the performance of your sponsored search links, your display banner ads and your emailer campaigns. You can also measure your ROI by setting up goals you want to achieve through your online campaigns and measure your performance based on the budget you have spent for the online campaign.
The depth of data provided by these tools is huge and can be used to develop various insights on
These insights will help you in devising your next marketing strategy and thereby improve your business results.
We at Element-D® will help you measure your online marketing performance by sending you periodical reports on