Online Marketing

Online marketing is not a new trend anymore. Today online advertising has become mandatory just like having a website. Both companies and consumers have become accustomed to online marketing.

Online marketing has technicalities and metrics of its own which is quite different from marketing through traditional media. It is no longer seen as a direct competitor to traditional media but it has become a complementary marketing channel. That’s why many of the offline ads now have website URL’s, QR Codes etc which links the offline campaign to the online campaign.

Often companies try to manage the online marketing activities on their own as it may seem simple in terms of their general operational mode (click, click, check, done!). But they often fail miserably only to realise it’s not their cup of tea after all. The rate of change in online marketing techniques is very high and unless you have a dedicated online marketing team, it will be quite hard to keep up with the changes and tweak the campaigns to get the desire results.

As communication designers, we at Element-D® have the technical expertise and marketing experience to manage your online marketing. We encourage our clients to focus on their core areas of expertise and leave the online marketing to us.

Our online marketing services will help you

  • Increase awareness of your brand among the target audience
  • Integrate seamlessly with your off-line marketing campaigns
  • Enhance credibility through best online marketing practices
  • Increase your ROI by measuring and optimizing your online marketing activities continuously

We will manage your online marketing by

  • Search Engine Optimisation- E.g.: Have a healthy Google PageRank™ for your website and similarly good rankings in other Search Engines (Yahoo and Bing)
  • Search Engine Marketing E.g.: Place your website as the first link in search results for branded keywords and one of the top links for related generic keywords
  • Social Media Advertising E.g.: Manage your ads in Facebook, Twitter, Linkedin, etc
  • Managed E-mail Marketing Conduct your email campaigns efficiently and effectively
  • Online Portal Advertising Create and manage your banner ads in various portals
  • Online Media Planning Plan and implement digital media campaigns through various internet mediums based on your budget