Product Packaging plays a vital role in marketing a product since it is one of the key factors that can make or break a customer decision to pick up your product from the shelf. Good package design should be distinct, appealing, create an positive impact and instill confidence in the consumer about the quality of the product. In addition, it should justify the price point and project good value for money.
Communicating the USP: The packaging must instantly communicate the Unique Selling Point of the product. It could be the price, a new feature and so on. (e.g.: new flavor-“Green Apple”, key benefit-“Anti-Dandruff”, longevity-“90 days pack” etc.)
Branding: It should make your brand easily identifiable so that the consumer can easily connect the product to your other promotional efforts like Print Ads, Radio and TV commercials etc.
Functionality: How functional is the packaging? Will the consumer discard the package before consumption such as in a product like soaps? Or will they discard it only after consumption such as in a shampoo bottle? Will the information will be printed on the package or labelled? Answering these questions will help determine the right kind of dimensions for the packaging and material to be used in designing it.
Readability: Poor readability of the text can result in poor sales of the product. Typography and fonts should be selected carefully to enable easy communication of necessary information on the package.
Eye catching design: Your package design must have “shelf impact” and grab the attention of the consumer as he /she passes the store shelf. It’s always recommended to visit stores where your product may be placed to avoid choosing colour schemes and designs that are too similar to your competitor’s product.
Value of the product: Your packaging must reflect the true nature of the product. While a luxury product may need to have premium packaging, a value priced product should have a more economic design. Over-dressing a commodity product could have a negative impact in customer perception towards your product or brand.
If you would like us to take care of your package design needs, we can work with you to create a fresh new look that will make your product stand out in the minds of your consumers.
